{"id":156,"date":"2009-03-16T15:02:51","date_gmt":"2009-03-16T14:02:51","guid":{"rendered":"http:\/\/www.inkomsten.se\/?p=156"},"modified":"2009-03-16T15:02:51","modified_gmt":"2009-03-16T14:02:51","slug":"produktplacering-i-radio-och-tv","status":"publish","type":"post","link":"https:\/\/sitetips.nu\/ekonomitips\/produktplacering-i-radio-och-tv\/","title":{"rendered":"Produktplacering i radio och TV"},"content":{"rendered":"<p>Denna typ av marknadsf\u00f6ring g\u00e5r inte att undvika p\u00e5 samma s\u00e4tt som traditionell reklam. Det \u00e4r ocks\u00e5 sv\u00e5rare att veta vad som \u00e4r reklam och vilka varum\u00e4rken producenten skulle valt att anv\u00e4nda \u00e4ven om de inte f\u00e5tt betalt.<br \/>\n<a title=\"produktplacering\" href=\"http:\/\/www.inkomsten.se\/produktplacering\/\" target=\"_blank\">Produktplacering<\/a> \u00e4r till\u00e5tet s\u00e5 l\u00e4nge det inte bryter mot ett lands \u00f6vriga lagar. H\u00e4r \u00e4r det dock flera lagar som ska tas h\u00e4nsyn till och som ofta strider mot varandra.<br \/>\nMarknadsf\u00f6ringslagen s\u00e4ger att det tydligt m\u00e5ste framg\u00e5 n\u00e4r det handlar om marknadsf\u00f6ring.<br \/>\nRadio och TVlagen i sin tur s\u00e4ger att det \u00e4r f\u00f6rbjudet att fokusera p\u00e5 varum\u00e4rken eller f\u00f6retag p\u00e5 ett s\u00e4tt som inte \u00e4r motiverat utifr\u00e5n ett redaktionellt intresse. Det \u00e4r allts\u00e5 f\u00f6rbjudet att l\u00e5ta varum\u00e4rket synas f\u00f6r mycket. Det som \u00e4r avg\u00f6rande \u00e4r allts\u00e5 p\u00e5 vilket s\u00e4tt produkten exponeras, inte syftet bakom t.ex. vilket varum\u00e4rke som betalar f\u00f6r att synas. Enligt yttrandefrihetsgrundlagen har producenten r\u00e4tt att v\u00e4lja vad som ska visas i det redaktionella inneh\u00e5llet. Det \u00e4r allts\u00e5 till\u00e5tet att v\u00e4lja ett visst varum\u00e4rke utifr\u00e5n vilket f\u00f6retag som betalar f\u00f6r att synas.<br \/>\nEU har kommit med ett nytt direktiv AV-direktivet, som s\u00e4ger att om produktplacering ska vara till\u00e5tet m\u00e5ste programmet som de ing\u00e5r i informera om detta. Om den som s\u00e4nder programmet f\u00e5r betalt f\u00f6r att placera en produkt m\u00e5ste de allts\u00e5 informera om detta i b\u00f6rjan och slutet av programmet men om den som s\u00e4nder ett program k\u00f6pt in ett inslag fr\u00e5n ett externt produktionsbolag \u00e4r det inte m\u00f6jligt att st\u00e4lla det kravet eftersom den som d\u00e5 gjort programmet enligt yttrandefrihetsgrundlagen har r\u00e4tt att v\u00e4lja vilka varum\u00e4rken som ska synas i det redaktionella inneh\u00e5llet. Enligt det nya EU direktivet, AV-direktivet \u00e4r det dock aldrig till\u00e5tet med produktplacering i nyhetsprogram program som riktar sig till barn eller produktplacering av alkohol.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Denna typ av marknadsf\u00f6ring g\u00e5r inte att undvika p\u00e5 samma s\u00e4tt som traditionell reklam. Det \u00e4r ocks\u00e5 sv\u00e5rare att veta vad som \u00e4r reklam och vilka varum\u00e4rken producenten skulle valt att anv\u00e4nda \u00e4ven om de inte f\u00e5tt betalt. Produktplacering \u00e4r till\u00e5tet s\u00e5 l\u00e4nge det inte bryter mot ett lands \u00f6vriga lagar. H\u00e4r \u00e4r det dock &hellip; <a href=\"https:\/\/sitetips.nu\/ekonomitips\/produktplacering-i-radio-och-tv\/\" class=\"more-link\">Forts\u00e4tt l\u00e4sa <span class=\"screen-reader-text\">Produktplacering i radio och TV<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18,23],"tags":[88],"class_list":["post-156","post","type-post","status-publish","format-standard","hentry","category-marknadsforing","category-samhallsekonomi","tag-produktplacering"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Produktplacering i radio och TV - ekonomitips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sitetips.nu\/ekonomitips\/produktplacering-i-radio-och-tv\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Produktplacering i radio och TV - ekonomitips\" \/>\n<meta property=\"og:description\" content=\"Denna typ av marknadsf\u00f6ring g\u00e5r inte att undvika p\u00e5 samma s\u00e4tt som traditionell reklam. Det \u00e4r ocks\u00e5 sv\u00e5rare att veta vad som \u00e4r reklam och vilka varum\u00e4rken producenten skulle valt att anv\u00e4nda \u00e4ven om de inte f\u00e5tt betalt. Produktplacering \u00e4r till\u00e5tet s\u00e5 l\u00e4nge det inte bryter mot ett lands \u00f6vriga lagar. 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