{"id":580,"date":"2012-03-18T02:33:50","date_gmt":"2012-03-18T01:33:50","guid":{"rendered":"http:\/\/www.inkomsten.se\/?p=580"},"modified":"2012-03-18T02:33:50","modified_gmt":"2012-03-18T01:33:50","slug":"skriv-saljande-texter","status":"publish","type":"post","link":"https:\/\/sitetips.nu\/ekonomitips\/skriv-saljande-texter\/","title":{"rendered":"Skriv s\u00e4ljande texter"},"content":{"rendered":"

F\u00f6r att n\u00e5 fram idag kr\u00e4vs en annan typ av text j\u00e4mf\u00f6rt med f\u00f6r 20 \u00e5r sedan. Det \u00e4r ocks\u00e5 s\u00e5 att effekten som uppn\u00e5s hos mottagaren \u00e4r olika hos olika mottagare.<\/p>\n

Ethos Pathos Logos
\n<\/strong>Men genom att motivera till vidare handling genom en blandning av fakta som inger f\u00f6rtroende och\u00a0inneh\u00e5ll som motverkar negativa k\u00e4nslor ist\u00e4llet v\u00e4cker positiva k\u00e4nslor kan man \u00e4nd\u00e5 n\u00e5 fram och f\u00e5 texten att uppn\u00e5 sitt syfte. Eller som grekerna skulle ha sagt. Ethos, pathos och logos.<\/p>\n

Vad syftet \u00e4r beror naturligtvis p\u00e5 vilken typ av text det \u00e4r. Syftet med en platsans\u00f6kan \u00e4r vanligtvis att f\u00e5 komma p\u00e5 en intervju medan syftet med en webbannons kanske \u00e4r att locka till klick.<\/p>\n

AIDA<\/strong>
\nF\u00f6r att uppn\u00e5 detta b\u00f6r man f\u00f6rst och fr\u00e4mst v\u00e4cka en uppm\u00e4rksamhet t.ex. genom att l\u00e5ta verben komma tidigt i texten och se till att man s\u00e4tter l\u00e4saren i fokus ist\u00e4llet f\u00f6r sig sj\u00e4lv vilket skapar ett intresse och v\u00e4cker en \u00f6nskan. Det \u00e4r ocks\u00e5 viktigt att\u00a0texten har en tydlig\u00a0struktur och avslutas med en tydlig uppmaning. Allt enligt AIDA-principen (Attention Interest Desire Action).<\/p>\n

 <\/p>\n

Tipsen kommer fr\u00e5n Anna hass<\/a> spr\u00e5kkonsult i svenska\u00a0och hennes\u00a0session p\u00e5 webcoast<\/a> 2012 om att skriva s\u00e4ljande texter.<\/p>\n

 <\/p>\n

Jag \u00e4r med och t\u00e4vlar om Bineros grymma \u201csurfplatta<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

F\u00f6r att n\u00e5 fram idag kr\u00e4vs en annan typ av text j\u00e4mf\u00f6rt med f\u00f6r 20 \u00e5r sedan. Det \u00e4r ocks\u00e5 s\u00e5 att effekten som uppn\u00e5s hos mottagaren \u00e4r olika hos olika mottagare. Ethos Pathos Logos Men genom att motivera till vidare handling genom en blandning av fakta som inger f\u00f6rtroende och\u00a0inneh\u00e5ll som motverkar negativa k\u00e4nslor … Forts\u00e4tt l\u00e4sa Skriv s\u00e4ljande texter<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18],"tags":[],"class_list":["post-580","post","type-post","status-publish","format-standard","hentry","category-marknadsforing"],"yoast_head":"\nSkriv s\u00e4ljande texter - ekonomitips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sitetips.nu\/ekonomitips\/skriv-saljande-texter\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skriv s\u00e4ljande texter - ekonomitips\" \/>\n<meta property=\"og:description\" content=\"F\u00f6r att n\u00e5 fram idag kr\u00e4vs en annan typ av text j\u00e4mf\u00f6rt med f\u00f6r 20 \u00e5r sedan. 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