{"id":855,"date":"2014-09-20T21:02:31","date_gmt":"2014-09-20T20:02:31","guid":{"rendered":"http:\/\/www.inkomsten.se\/?p=855"},"modified":"2014-09-20T21:02:31","modified_gmt":"2014-09-20T20:02:31","slug":"annonsera-i-bloggar","status":"publish","type":"post","link":"https:\/\/sitetips.nu\/ekonomitips\/annonsera-i-bloggar\/","title":{"rendered":"Annonsera p\u00e5 bloggar"},"content":{"rendered":"

Utvecklingen p\u00e5 internet har g\u00e5tt snabbt. Redan n\u00e4r internet var ungt b\u00f6rjade en del av f\u00f6retagens annonsbudget l\u00e4ggas online ist\u00e4llet f\u00f6r p\u00e5 annonser i tryckt media, radio eller tv-reklam. Ofta handlade det d\u00e5 om annonsbanners, g\u00e4rna f\u00e4rgstarka och blinkande f\u00f6r att dra uppm\u00e4rksamheten till sig.\u00a0 F\u00f6rdelen var sp\u00e5rbarheten. Man kunde l\u00e4tt m\u00e4ta, inte bara hur m\u00e5nga exponeringar en banner f\u00e5tt, utan \u00e4ven hur m\u00e5nga som klickade p\u00e5 den och t.o.m. hur m\u00e5nga som t.ex. handlade i en webbutik efter att ha klickat p\u00e5 bannern.<\/p>\n

Men med tiden b\u00f6rjade banners k\u00e4nnas p\u00e5tr\u00e4ngande. Anv\u00e4ndarna l\u00e4rde sig att ignorera banners, eller s\u00e5 installerades program f\u00f6r att blockera reklambanners. Men det inneb\u00e4r inte slutet f\u00f6r annonsering online. Men ist\u00e4llet f\u00f6r banners s\u00e5 \u00e4r det vanligare med betalda l\u00e4nkar eller sponsrade blogginl\u00e4gg. Detta \u00e4r t.ex. ett sponsrat inl\u00e4gg.<\/p>\n

F\u00f6rdelarna med sponsrade inl\u00e4gg \u00e4r flera. Man kan n\u00e5 ut med ett mer detaljerat budskap \u00e4n vad bara en bannerbild f\u00f6rm\u00e5r. Och man kan l\u00e4ttare v\u00e4lja vad man vill g\u00f6ra reklam f\u00f6r. Jag hade t.ex. inte\u00a0lagt in detta\u00a0inl\u00e4gg om jag inte hade st\u00e5tt bakom budskapet. Annons\u00f6ren kan allts\u00e5 styra inneh\u00e5llet i ett inl\u00e4gg, men bara inom de ramar som bloggaren kan st\u00e5 f\u00f6r.
\nNackdelen med sponsrade inl\u00e4gg \u00e4r att\u00a0annons\u00f6ren\u00a0beh\u00f6ver n\u00e5\u00a0ut p\u00e5 en m\u00e4ngd bloggar f\u00f6r att n\u00e5 sin m\u00e5lgrupp. Och\u00a0det\u00a0kan bli komplicerat att f\u00f6rhandla fram ers\u00e4ttning, kontrollera inneh\u00e5llet\u00a0och\u00a0ha kontakten med en m\u00e4ngd olika bloggar.<\/p>\n

Men\u00a0det finns en l\u00f6sning \u00e4ven p\u00e5 detta problem. P\u00e5 samma s\u00e4tt som det finns affiliaten\u00e4tverk,\u00a0f\u00f6r bannerannonsering s\u00e5 finns det\u00a0n\u00e4tverk f\u00f6r annonsering p\u00e5 bloggar.
\n\u00a0Tourn<\/a>,\u00a0 som sponsrat detta\u00a0inl\u00e4gg \u00e4r ett s\u00e5dant n\u00e4tverk som har \u00f6ver 6500 svenska\u00a0bloggar i sitt n\u00e4tverk. Ett\u00a0f\u00f6retag kan skapa en kampanj och f\u00e5 ut den p\u00e5 n\u00e4tverkets bloggar utan att ha direktkontakt med de enskilda bloggarna.
\nDet fungerar s\u00e5 att bloggarna kan anm\u00e4la sig till f\u00f6retagets kampanj och f\u00f6retaget kan sedan\u00a0direkt v\u00e4lja vilka bloggar de vill samarbeta med och d\u00e4rigenom ha full kontroll \u00f6ver sin budget och\u00a0kampanjens spridning.<\/p>\n

Sponsrat inl\u00e4gg<\/p>\n","protected":false},"excerpt":{"rendered":"

Utvecklingen p\u00e5 internet har g\u00e5tt snabbt. Redan n\u00e4r internet var ungt b\u00f6rjade en del av f\u00f6retagens annonsbudget l\u00e4ggas online ist\u00e4llet f\u00f6r p\u00e5 annonser i tryckt media, radio eller tv-reklam. Ofta handlade det d\u00e5 om annonsbanners, g\u00e4rna f\u00e4rgstarka och blinkande f\u00f6r att dra uppm\u00e4rksamheten till sig.\u00a0 F\u00f6rdelen var sp\u00e5rbarheten. Man kunde l\u00e4tt m\u00e4ta, inte bara hur … Forts\u00e4tt l\u00e4sa Annonsera p\u00e5 bloggar<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[18],"tags":[],"class_list":["post-855","post","type-post","status-publish","format-standard","hentry","category-marknadsforing"],"yoast_head":"\nAnnonsera p\u00e5 bloggar - ekonomitips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sitetips.nu\/ekonomitips\/annonsera-i-bloggar\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Annonsera p\u00e5 bloggar - ekonomitips\" \/>\n<meta property=\"og:description\" content=\"Utvecklingen p\u00e5 internet har g\u00e5tt snabbt. 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